He built ShareAura, an app that's changing how people think about running. It's not about the money. It's about the shift. Running went from a lonely, solo activity tracked by numbers on Strava to something social, visual, shareable. That's what Zach is doing right now.

How It Started

Zach didn't plan this. He just failed at his dream.

College soccer player at Binghamton. One game played. That was it. When he quit, he didn't feel devastated. He felt relief. He realized he'd been chasing his parents' approval, not his passion.

So he hit the gym. Got obsessed with fitness. Then he started wondering: what do all great people have in common? Athletes. Founders. Artists.

Answer? They're obsessed. Completely committed. All-in.

He posted every single day for 5 years on Instagram. Same message. Different formats. No pivot. No trend chasing. Just obsession.

2+ million followers showed up because he actually meant it.

What He's Doing Now

February 2025. Zach decided to stop preaching and start building. He left his comfortable creator life. Built ShareAura.

ShareAura is simple: Canva for your runs. Finish a workout. ShareAura syncs the data. Then you add filters, music, text, vibes. Your boring run becomes a shareable story. Art.

By August 2025, it launched. By October 2025, Now he's building phase 2. Still running daily. Still documenting. Proving his philosophy works.

But here's the real thing: he's not building this for money. He's building this to change running culture.

How He's Changing Running Culture

Before ShareAura, running was Strava. Numbers. Data. Distance. Pace. It was isolated. Solo. You ran alone. You tracked alone. You shared screenshots that nobody cared about.

Zach saw a problem: running culture died when people stopped celebrating runs together. When workouts became data points instead of experiences.

ShareAura flips that. Now runners can create. Can make their workouts beautiful. Can share them like they share photos on Instagram. Suddenly running is social again. Running is visual. Running is something you want to post about.

That's the shift Zach is creating. Not just an app. A cultural change.

He's making runners think differently. Making them understand that their runs can be art. Making fitness communities more vibrant because people want to share now. Making running something you celebrate instead of just track.

Key Takeaways

Obsession beats trends. Zach posted the same thing for 5 years while everyone said he was annoying. Turned out 2 million people were listening.

Live it before you build it. Most founders preach then prove. Zach proved for 5 years before building. By then he had credibility and audience.

Cultural shifts matter more than money. ShareAura isn't about being a billion-dollar company. It's about making running social again.

Build what you're actually obsessed about. Zach didn't build a random app. He built ShareAura because he's obsessed with running. Uses it daily. Documents everything.

Communities form around authenticity. People follow Zach because he actually lives what he preaches. Not theory. Reality.

One clear idea beats complexity. Obsession. Running. That's it. Not 10 things. Just focus.